Hi, I’m Will Falcone. Im a Product Manager based in NYC. I currently work at TikTok, managing the TikTok For Business Organic APIs.

I joined TikTok in 2020 as a Solutions Engineer. As an SE I worked closely with 3P Partners, helping their engineering and product teams integrate and leverage our APIs properly. Ive enjoyed the journey to becoming a PM but I do miss being able to experiment as a developer and need to find more time to work on development projects.

When I am not working I enjoy cheering for my alma mater, Auburn University, attempting to golf and spending time in the kitchen. Recently I’ve been obsessed with perfecting a few dishes, including homemade chicken broth, Marcella Hazan’s bolognese and classic Sunday roast.

I'm hoping to use this site as a collection of both personal and professional resources. Well see how that goes…